Update: January 2021
The Inspector General of the United States Postal Service has just published a new report – Millennials and the Mail.
In the report, the USPS looked at how millennials view the postal service, how convenient they think it is and how well-disposed to a snail mail postal service they feel.
Surprisingly, for their age cohort, millennials see the Postal Service as valuable and have a high level of trust and satisfaction in it. Their deficits for the service are the irregularity of new service updates, identifying postal points and access to stamps.
The surveyed cohort saw great value and satisfaction in writing a letter, sending it to a loved one and appreciated the special-ness of the transaction via the post.
It seemed to us, that the Postal Service in the UK could become a significant player in improving literacy and considered authorship of correspondence, by taking the same approach to this age cohort. Enticing them to send more letters, write them more often and supporting the improvement of literacy skills as a side benefit too. Both social and economic uplift from a service central to all our lives.
Perhaps we should send them a Pigeon? Download a copy of Millennials and the Mail here.
This caught our imagination this morning, on a cold, not quite Christmas yet day.
We love writing, writers, writing initiatives and the rest, as you know. But in the hurly-burly of Zoom, email and e-comms, even though we are all standing still at the moment, we felt there must be space for the quiet reflection and the use of the good, old pen.
Well there is now. It’s a product called Pigeon.
Your Pigeon will come from Birmingham in the UK, by the way.
This is writing that’s fun, personal and allows you to connect to your quiet imagination, whatever your age.
We thought this was a great idea, great product design and choice, and modest pricing too.
Visit https://pigeonposted.com and discover your own Pigeon. Great for a Christmas gift too.
Season’s greetings to all our readers…