Tag Archives: Etsy

The RSA, in partnership with Google and craft marketplace Etsy, recently held a Self Employment summit. Stimulating debate and reflection about the changing landscape of employment and the rise and condition of those ‘going it alone’.

The short film below offers insights into the various debates on the day and some of the original ideas and thoughts emerging from the discussion…


See the movie on YouTubeSee the original film on YouTube here

The debate ranges across some interesting data, movements in the economy and is awash with definitions. Data seems to show that since the year 2000, the self -employed as a recognisable economic cohort, have increased by 30%. With the self-employed now representing some 15% of the total active work force in the UK.

Between 2008 and 2013, we are told, the self-employed made up a staggering 90% of all jobs created. Even more seismic, in terms of paradigm shift, is the suggestion that by 2017/2018, the self employed numerically, may exceed the total number of individuals currently working in the Public Sector.

For those of us who work across the Public Sector/Charitable Sector divide, this is perhaps not so surprising. As Local Authorities continue to divest themselves of employed core professional expertise in a number of community support, education and housing sectors, the expertise is re-hired as consultants or contractors.

What does set this change in context, however, is not the numeric rise in self-employment, whatever the sector, professional or otherwise. It is the dramatic increase in diminution of turnover.

Steven Toft, who is the author of Flip Chart Fairy Tales, speaking at the one day RSA event, opines that between 2008 and 2013 aggregate income by the self-employed has fallen by a staggering 8 billion pounds.

However you define being self-employed, and there are multiple definitions, in the RSA research, by HMRC and in the national Labour Market Survey – it is clear that there is a re-structuring of the nature of employment wholly under way.

What this movement is not, however, is an attempt to create quality of life, sustainability of earnings or the increase in cultural and fiscal capital that this change might, given the right business environment, look to build over time.

Not all self-employed people strive to be the next Richard Branson, but that for the individual, given this data, the drive might be led by a belief, actual or not, in the achievement of a better work/life balance, access to culture and the arts and an exercise of choice regardless of cost, that corporatism or global capital does not offer. We do not know.

Finally, we would have liked the debate to have extended fully across social enterprise/social business as a new model for the self employed and entrepreneurially minded.  New financial markets and new business models are emerging in these two sectors. Perhaps that is where the real dynamism in the economy is, for those who go it alone?


Other good reads for context:

See our recent article featuring Every Day Employers, an RSA report from the end of last year – offering insights and suggestions to restructure traditional employer/employee relationships. See more here…

See also Salvation in a Start-up, a RSA/Etsy report, from last summer, on the emergence of new micro-businesses. The why and how. See more here…

cropped-conversationsEASTbanner2.jpg

 

Breaking the Mould, an RSA Report, pdf version...

The RSA have just published a report, Breaking The Mould, which examines the contribution to the SME sector that on-line market places, like Etsy, make to this economic sector.

If you haven’t already…discover Etsy on-line here – shop from independent crafts people from around the world.

 

pdfIcon4 You can download a copy of the new RSA report here…

The report, authored by the RSA’s Benedict Dellot, emerges from the support that Etsy gave to the recent project The Power of Small. The report defines and conditions the role of e-commerce for the small, entrepreneurial business and assesses how changes in support and on-line infrastructure could further advance the sector.

The UK’s micro-business community is expanding rapidly. Since the turn of the century there has been a 40 percent increase in the number of firms with fewer than 10 employees, and a growth of over 600,000 since the economic downturn began in 2008.

Yet one of the most interesting trends lies behind the headline figures ­ namely the growth in part-time self-employment. The number of people working for themselves for less than 30 hours a week has grown by almost 65 percent since 2000…

The report offers insights, garnered from research respondents, into the sectoral structure of the on-line craft entrepreneur. The data reveals a strong commitment by women business creators to on-line trading and a remarkably large percentage of respondents who had not sought capital investment for their business.

These findings, to us at conversationsEAST, are a clear indication of a strong, yet perhaps under-recognised, female driven entrepreneurial sector and a perhaps less than clamouring call for finance, which government and mainstream lenders would currently have us believe.

The vast majority (91 percent) of sellers are female.  20 percent of sellers report their Etsy business to be full-time, compared with 65 percent who are part-time. 22 percent are employed in a full-time job on top of their Etsy business and 15 percent are in a part-time job. 15 percent are at home looking after dependents, whilst 40 percent of sellers required no funding to get their business started…

The report, Breaking The Mould, also offers the reader some innovative recommendations as to how this sector focus, of on-line craft entrepreneurs, can be supported. (The report, in general terms of marketing, finance and enterprise, is a model of energetic advance for the SME sector as a whole, we would argue…Ed).

The new pathways to enterprise support  include…

  • Recognise ventures in official measurements 
  • This is a vital turn for ONS and government departments who monitor and support trade and industry. Often the core resources to a web business, hosting, network infrastructure, even for the small trader, can lie outside the UK. But the revenue generated and associated supplies and ancillary equipment sales occur always where the entrepreneur is based…and the additional new jobs too.
  • Make business support part of the BBC’s public purpose
  • A great idea. Making the national broadcaster, any broadcaster, sensitive to and supportive of small business is a powerful tool in raising the bar for young people and those who are gender discriminated against. (The emergence of the social sector entrepreneur fits the bill here too. using technology to  promote goods and services on-line, where social outcome, ethics and green credentials are just as important as profit, all would fit well with a ‘public purpose’ remit too…Ed.)
  • Promote the importance of having a personal `brand’ from an early age
  • Managing your on-line presence early is a great way to master new skills, coding, presentation, clarity of thought and is, if done in a structured way, empowering and self resolving for the ambitious entrepreneur. The on-line business is not a ‘second choice’, any more than the on-line personality is any less powerful now, with the ubiquity of computing and mobile devices.
  • Tweak search engine algorithms to highlight smaller businesses
  • Simple. Make the G###le’s of this world prime referees for the SME in any location. The big corporations already have teams of marketers using traditional and non-traditional marketing methods to make their brands permeate the commerce-sphere. Give the little guy and girl a break too!
  • Deepen our knowledge of the therapeutic effects of selling
  • Have you pitched for anything? Have you structured an offer, simple or complex, and won the day. You enter the room as a philosophical five foot tall person, you leave it six feet four! Never under-estimate the power of small, incremental successes in early stage entrepreneurship. We agree. (This is as much about promoting confidence and personal skills as it is in fostering or extending the consumer society. We all ‘sell’ everyday, one way or another, if we are successful…Ed).

This is an intelligent, thoughtful analysis of an entrepreneurial sector undergoing growth and change. Read and help break the mould.

phoneIconYou can download a copy of the new RSA report here…

cropped-conversationsEASTbanner2.jpg

Image credit:

News Desk image by Markus Winkler, Creative Commons, Unsplash...

Categories